For decades, Celine Dion has been known for sold-out arenas, timeless ballads and a voice that defined an era. Now, at 57, the global music icon is stepping into a very different kind of spotlight, TikTok.
In a short, self-aware video shared on the platform, Dion declared herself “cool” as she pledged to show up more consistently online, revealing that the push came from her children. Dressed casually in a hoodie bearing her name, she addressed the camera with humour and curiosity, admitting she is still “learning how this TikTok world works.”
“Suddenly I’m becoming cool. Celine Dion is cool. That’s amazing,” she said, before signing off with a playful, “TikTok, here I come.”
The moment may seem lighthearted, but it reflects a larger shift in the entertainment industry: legacy artistes adapting to a digital culture largely driven by Gen Z. TikTok, once dismissed as a space for dance trends and short-form comedy, has evolved into a powerful platform shaping music discovery, celebrity relevance and fan engagement.
For artistes like Dion, whose career was built long before the age of algorithms, showing up online is less about chasing trends and more about staying connected. Her caption, “one video at a time,” suggests an intentional, unforced approach to reinvention, one rooted in authenticity rather than virality.
Interestingly, Dion’s entry into TikTok is being guided not by marketing teams but by family. The involvement of her children underscores how generational influence is now shaping celebrity branding, with younger audiences often acting as digital translators for older stars.
In an era where “cool” is defined by relatability rather than perfection, Dion’s willingness to laugh at herself may be her biggest strength. Rather than resisting change, she embraces it, hoodie on, phone in hand, and curiosity intact.
As entertainment continues to blur the lines between icons and influencers, Celine Dion’s TikTok moment serves as a reminder: relevance is no longer about age or platform mastery, but about presence, openness and the courage to try.
And if being “cool” now means learning in public, then Dion may be more in tune with the times than she thinks.